In 2007, Lafarge Jordan Cement launched its Support and Development Program to help its retirees take full advantage of the incentives they received from Lafarge's Voluntary Early Leaving Program and establish their own SME multi-sector startups across Jordan. The program aims to provide retirees with a sustainable source of income that will improve their living standards and create employment opportunities for members of the startups' governorates.
Lafarge Jordan Cement also signed an MoU with "IRADA", a Ministry of Planning and International Cooperation program for socioeconomic productivity enhancement, to help it in this endeavor.
The launched startups represent a wide range of sectors such as food, commerce, carpentry, metalworking, money exchange, car dealership, building materials and technology, among others. To date, Lafarge Jordan Cement has supported 538 startups that have generated over 1,551 job opportunities for various governorates, and has given each SME JOD 10,000 in funding.
The Program's resounding success earned Lafarge Jordan Cement 1st Overall among the Group in "People Development: Best Employee Commitment/Mobilization Initiative" in 2008.